What's your brand? What do you want to represent?
During my first thoughts about the topics I want to write about in my blog was very sure to focus on my passion, UC environments. But during the last days I had the possibility to join an internal workshop with lots of different topics. One of the topics "What's your brand? What do you want to represent?" They showed us lots of different examples like Apple, Coca Cola, Daimler or Samsung and asked us which attributes we link to these companies. Like innovative, luxery, etc.. At the end they ask us to chose a company which describes us the best. We all chose some of the well known companies to show that we are innovative, powerful or globally known. Yesterday on may way home it get session back in mind and also heard some news how disruptive the business of today is and how established companies have to change to survive the new challengers the digitalization is creating. During the several traffic jams I really thought about which attributes will help me really in